Sadly, we lost a legend last week. Zig Ziglar, passed away after battling a short case of pneumonia at the young age of 86. He was known for his motivation speeches, positive attitude and self made success.
Zig turned his humble beginnings, as one of 12 children in a fatherless family and selling pots and pans into a remarkable fortune and legacy. Through his speeches, books and programs, Zig has impacted the world by helping others aim for their personal goals and long term success. He encouraged people to give first “You can have everything in life you want if you will just help enough other people get what they want,” as his New York Times obituary quoted. He had spoken with former presidents, world leaders, business leaders, Hollywood celebrities, famous speakers and continued to jam-pack arenas with audiences up to 20,000.
The philosophy of “…help enough other people get what they want” is an interesting one. Unfortunately, it’s something we don’t hear a lot about these days. Providing helpful information to others without a incentive is what Zig believed in. He was present to those who needed him with no strings attached and that’s what made him so successful. I think it’s smart to say that we could all learn immensely from this philosophy. Provide for your audience with the sole intention of helping them and give them what they’re looking for (quality content, tools, resources, etc). If you do this, I truly believe that success and recognition will follow.
A big take-away for online marketers is the value of being content-focused. By providing your audience with awesome, relevant content that meets their needs and answers their questions, you will undoubtedly establish yourself and your business as the clear authority in your niche, and build some powerful content karma in the process.
Zig will be missed, however his inspiration and wisdom will live on forever. Thanks to Pamela Vaughan at hubspot.com, here are 17 quotes from the man himself that all business owners could learn from:
1) “Every choice you make has an end result.”
2) “Lack of direction, not lack of time, is the problem. We all have twenty-four hour days.”
3) “Your business is never really good or bad ‘out there.’ Your business is either good or bad right between your own two ears.”
4) “People don’t buy for logical reasons. They buy for emotional reasons.”
5) “A goal properly set is halfway reached.”
6) “If you want to reach a goal, you must ‘see the reaching’ in your own mind before you actually arrive at your goal.”
7) “Remember that failure is an event, not a person. Yesterday ended last night.”
8) “If you learn from defeat, you haven’t really lost.”
9) “If you aim at nothing, you will hit it every time.”
10) “If you don’t see yourself as a winner, then you cannot perform as a winner.”
11) “Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.”
12) “When obstacles arise, you change your direction to reach your goal; you do not change your decision to get there.”
13) “You will get all you want in life if you help enough other people get what they want.”
14) “Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.”
15) “Timid salesmen have skinny kids.”
16) “For every sale you miss because you’re too enthusiastic, you will miss a hundred because you’re not enthusiastic enough.”
17) “Stop selling. Start helping.”