Content is king. The more you have of it, the larger your kingdom. I’m not talking about generic or spun articles either. I’m talking about the real deal. You need to have quality content in order to get substantial traffic, rankings and conversions.
Writing quality content has never been more important and it’s easy to do. It means attracting and engaging your target audience with relevant and valuable information. You want your content to help your credibility, exposure and expertise. Good content means making a connection with your readers. It’s answering their questions because you actually care.
In today’s society, consumers have simply tuned out of the traditional world of marketing. Magazine ads are flipped by, TV commercials are fast forwarded, radio ads are turned off. Consumers have learned to surf the web quickly with one sole purpose – to acquire information. The more frequently you update your quality content, the better rankings you’ll have as well as new and returning visitors. This is good news for you. You now know what you need in order to stand out amongst all the blinking, buy now banners and ads online.
If about now you’re thinking: “Sounds great pal, but how am I supposed to come up with all this content?”, don’t fret. Follow these 7 tips from socialmediaexaminer.com and you’ll be more golden than Kim Kardashian after a 2 hour spray tan.
#1: Look Into Bottlenose
Bottlenose provides live social intelligence for you by analyzing activity across all of the major social networks. It allows you to “surf the stream” and discover what’s trending in social media in real time. To discover what’s popular right now on the various social networks, use the free Bottlenose Search.
#2: Write a Blog Post From Customer Questions
Your customers come to you with questions because they see you as a knowledgeable resource. It’s very likely there are others out there who have the same questions. The questions you receive (in person, and via phone and email) are a great starting point for a blog post.
TweetChats are regularly scheduled events where people from all over the world get together to have a conversation over Twitter about a certain topic. Basically, it’s an updated version of chat rooms, conducted over Twitter.
#4: Read Blogs in Your Industry for Ideas
I’m not advocating ripping off other people’s ideas nor copying material from another site. Because of the search engines’ work to reduce content spam, this would only hurt your site.
Instead, use these ideas and add your own commentary on the subject. Take the topic and discuss whether you agree or disagree and why. Provide your own references, data and/or examples to support your thoughts.
#5: Quora Questions
Quora is an amazing Q&A site that features questions with answers containing facts, opinions and humorous stories that are voted on by Quora members.
#6: Examine Topsy
Another social search tool, Topsy, allows you to search across various social channels. Topsy provides a sleek interface and provides you great control to filter your results.
#7: Comment on Popular Blogs
The most popular blogs in your specific areas of expertise probably get hundreds of comments per post. Because of the volume, the authors don’t have time to respond directly to all of these comments and questions. This is a golden opportunity for you.