What is WordPress?

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Video Transcript: What is WordPress?

What is WordPress? This is one of the most common questions that we get from small business owners and entrepreneurs looking to either build or have built a new website, or convert an existing website that they’re not happy with over to a more user-friendly or cost-effective solution, and WordPress is just that. It’s a content management system, or CMS, that allows you the user or website owner to access, update, and publish content and even light design work with no technical knowledge. When we talk about content management systems, we’re talking about a way, a dashboard, or a user interface that allows you to manipulate your website as opposed to having to know HTML code and actually manipulate code to make any changes to your site. Those are the two types of sites, by the way–an HTML site or a content management system, or CMS.

Anyway, WordPress is used by over 80 million website owners. Huge companies like the NFL, The New York Times, Huffington Post, Ford Motor Company use WordPress. And there are a lot of reasons for that. It’s really easy for you to access and manage; it’s super search engine friendly; it’s fast, stable, and secure; it’s cost effective. WordPress is just the cat’s meow when it comes to websites. Because WordPress is such a large platform, there are thousands upon thousands of what we call plugins and themes, that you can use with your WordPress site without paying a developer or coder to customize your website.

One important distinction to make when we’re talking about WordPress is there’s wordpress.com, which is a blog platform hosted on WordPress, where they’re actually hosting the content on their servers. And then there’s what we call a self-hosted version of WordPress, which is available at wordpress.org, where you just download the files to whatever hosting provider you have, and you can actually upload WordPress in five minutes or less.

WordPress is the leading content management system. If you have other questions about WordPress or online marketing in general, make sure you go to geekfree.net/answers and look for other answers to your top marketing questions. Thanks.

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