A poorly designed landing page is a lot like Popeye before he gobbling down a can of spinach: weak, average and boring. If you want to get the leads (or the girl in Popeye case) you need a powerful, strong, lead-generating machine.
If your landing pages are crafted poorly, there’s no point in having them at all (not to mention, they will most likely hurt your business). Your bounce rates will increase (traffic hitting your page and immediately leaving) resulting in a decrease of conversions and sales. So many small businesses spend a significant amount of time and money directing traffic to their sites. Why do this if your audience is going to leave the second they arrive? You simply need an effective way to direct and guide your audience to your awesome products and offers. This is why it’s crucial that you know how to build a strong landing page.
Courtesy of pardot.com, here are the 5 key elements of good landing pages you need to know:
Optimize (and convert)
Design and Layout
Analyze and Revise
Check out this infographic now and give your landing pages a healthy dose of cyber spinach.