90% of Small Business Blogs Suck
The blogging world has exploded in recent years. Nowadays, there are blogs written on just about anything and everything. So, it is more important than ever to realize the importance that blogging holds in today’s world! Blogging is especially beneficial for small businesses, which can benefit greatly from having a website representing their particular business. Blogging enables you to reach millions of people to draw them to your website. The art of blogging effectively is a very important skill you must master.
When most people hear the term “blogging,” they tend to imagine someone sitting down for an hour or two to write a blog article. I mean, all you need is an idea and a little time and everything else falls into place, right? Wrong! There are many, various aspects to blogging, and certain skills are required to write a successful, effective blog. It’s not difficult as long as know what tools you need.
A blogger researches, writes, edits, markets, produces, and promotes, and it doesn’t stop there. Here is a short list of specific skills that successful bloggers incorporate when writing a blog.
- Keyword Research
- Content Creation
- Link Building
- Basics of SEO
- Social Media Knowledge
Small Business Blogging
It is easy to assume that bloggers who write for small businesses are simply write about any and all news related to their business. Actually, there’s so much more! Writing blogs for a small business requires the above listed skills plus the added tasks of building and creating communities, monetizing the site, and promoting the business brand. Since there are so many various responsibilities, accept that there are bound to be a few mistakes made from time to time.
Top 7 Mistakes Bloggers Make
The following are the top 7 most common mistakes that many small business bloggers make:
- Missing the Obvious. Many times mistakes are right in front of us. The problem is that we become so accustomed to seeing a particular item/page/template/website that we tend to gloss right over the material without reading it carefully and miss any obvious mistakes. A great example? The title of this article! Did you actually read it?
- SEO. Duplicating the same strategy as other top-rated websites is not a good idea since you don’t know whether these sites follow best practices. By all means, get ideas from leading sites, but just be sure to create your own, personalized strategy tailored to your specific website.
- Overlooking Possibilities. Many businesses create a website, generate 10 or 15 pages of information, and then set it aside, thinking it’s finished. A website needs ongoing attention if you expect to keep up with any and all current events that may be happening in your particular niche.
- Emailing without Permission. It is essential to get permission before emailing any visitors to your site. Never take anything for granted!
- Posting Articles. Not posting enough information, unfocused content, and overly long articles are some of the top mistakes small business bloggers make when it comes to posting articles. Be comprehensive yet succinct. Give them the information they seek without wasting their time.
- Research. Reading similar blogs is critical to staying on top of any and all trends that could affect your particular industry. Weekly searches are recommended.
- User-Friendly. Many times users visit a site and they can’t figure out where to start! Making your site super-easy to use and navigate is a terrific plus. Also, add a blog roll, which tells visitors which blogs you like and/or follow, as this will help them to stay within the same niche area. Lastly, make it incredibly simple for people to subscribe to your small business blog.