7 Bad Marketing Habits You Should Keep This Year

7 bad marketing habits

image source: copyblogger.com

It’s time to say goodbye to 2012 (and to your in-laws living on the couch, halaluea!) and reflect on what the last year has provided for us. It’s also a time to look forward into the new year with personal resolutions in mind (perhaps it’s changing a habit or striving harder to reach a personal goal).

But WAIT, before you start getting all bent out of shape trying to change yourself – you need to read this. Some of your weaknesses and bad marketing habits may actually be your biggest strengths (and if your running an online business, could help you immensely).

One of the best (and most popular) Copyblogger articles from 2012, dissects The 7 Bad Habits of Highly Successful People and why “…building a business doesn’t always match the pretty pictures painted in productivity manuals.”

If you are or practice any of these traits, keep it up!

  1. Being thin-skinned
  2. Flakiness
  3. Selfishness
  4. Greed
  5. Distractibility
  6. Self doubt
  7. Arrogance

1. Being thin-skinned

Starting a business is hard work and I’m sure you’ve heard numerous times that you need “thick skin” in order to survive. Well, if you’re not this way naturally, you can take a breath and start being your sensitive self again. Criticism will not stop successful people from doing what they believe in. Hurtful words may sting a little, however you must remember they’re usually from those that are oblivious (or perhaps jealous) and will eventually make you grow stronger.

The more progress you make, the thicker your emotional skin will naturally get, because you’ll start to realize that you’re actually doing something that matters, and the peanut gallery isn’t.

2. Flakiness

If you’re running an online business, you’re most likely extremely busy and forgetting a lot of important stuff (just don’t forget the anniversary, sharpie that date to the palm of your hand). However, if you’re not dropping the ball here and there, you’re not building something incredible.

The truth is, if you’re building something epic, you’re going to be juggling a lot of pieces. They don’t always go together neatly. Sometimes they don’t go together at all.

It’s not an excuse to be rude and forgetful, it’s just recognition that you’re human. You need to learn to forgive yourself, say sorry and move on. Most importantly, you need to realize this is all happening because you are stretching yourself thin to build something important.

3. Selfishness

Rather closely aligned with Bad Habit #2, if you aren’t able to be at least somewhat selfish, you’re never going to survive this.

Put your foot down. Nobody is going to know how to take care of you better than yourself. You need to stop everything and go for a run, just do it.

4. Greed

Those that don’t like money, are unlikely to ever have it (or hold on to it). Have you ever noticed that lottery winners are completely broke years later? It’s almost like they’re allergic to it. Money is most likely lost in these circumstances because it isn’t valued. Hard work pays off.

If you want to make money, value money. Not above integrity or your family or your soul’s great passion … but honor money for what it can do, for you and for others.

Perhaps “greed” is the wrong word here (I think of Bernie Madoff) but you get the point. The best way to spend money is by helping people, you just have to actually have it first!

5. Distractibility

But some of the people you might envy for their laser focus have a hard time seeing the broader picture. They may be executing the hell out of their strategy today … but watch what they do in the long term.

The more widely you read, look, watch, listen, and think, the more genuinely remarkable ideas you’re going to come up with.

As a daydreamer myself, I really like this “habit”. Seize any opportunity to break out from the mold, you may be pleasantly surprised with the outcome. Forget the crazy intense focus for a minute and learn to your imagination freely again (like a 5 year old with a new box of crayons).

6. Self Doubt

Believing in yourself no matter what is often touted as critical to leadership. And it is effective in getting a leadership position. Blind faith in yourself (also known as narcissism) is a great trait if you want to climb the traditional corporate ladder.

However, if you want to be an entrepreneur, a healthy amount of self doubt can come in useful. You need to question your decisions so you can seek out the information you need to move forward (or not). If something is not working right, question yourself (pointing fingers at others isn’t going to get you anywhere) and turn it around.

7. Arrogance

Toot your own horn. Admit that you’re kind of a big deal.

This may be hard for many of you to do but it’s important trait to learn (and if you’re already doing it, good for you!). Nobody is going to believe in your business or product until you do, so go ahead, shout it from the rooftops and be proud!