For most entrepreneurs, starting a small business is a roll up the sleeves, all-in, do-it-yourself, type of job. You must be able to set aside a significant amount of time and bear the weight of a tremendous amount of responsibility. While wearing one of your many hats: “online marketer”, your web design, marketing, email campaigns, special offers, content, SEO, all depend on you. Some believe, however, that outsourcing the time consuming, technical stuff (finances, marketing, SEO, etc) is the right move.
We couldn’t disagree more.
In order to successfully grow your business, increase your traffic and generate tons of qualified leads, you have to get under the hood and get dirty to fully understand the basics of online marketing. It’s as simple as that. If you want to outsource later, no problem but you must conquer (meaning understand the process and metrics behind it) the hard stuff first. Doing so is critical to the long term growth and stability of your businesses. What better person to fully understand it, than you.
Your knowledge about your business make you the person most capable of generating big web marketing results – more sales leads and new customers!
Aaron Houghton at ducttapemarketing.com, outlines an extremely successful marketing approach (yes, that even you can do!) in just 5 easy steps:
To establish your expertise you’ll write blog posts and articles using keywords that are important to your prospective customers. In order to do this, you need to have access to quickly and easily add new blog posts and pages on your website.
WordPress, WordPress. WordPress. It’s powerful, secure, simple to use and allows you to edit, create and customize till the cows come home.
In web marketing, keywords are the building blocks of success. Having the right web marketing strategy really just boils down to having the right list of keywords. It’s that simple.
Don’t just “choose” your keywords, do the research. You can use Google Keywords Tool to see which keywords and phrases have the highest searches and the lowest competition. Pick your keyword and phrases based off of your clients questions, concerns and understanding of your business/products. For example if your a environmentally conscious construction company, “What Green Home Products to Use” (with 2,900 global monthly searches) would be a great blog topic.
If you want to increase traffic to your website, you need to write good content. There’s no other way around it. By using the Keyword Tool mentioned above, find what you’re going to write about and schedule a time to sit down and do it.
Take a look at your schedule and add a recurring weekly event to remind you to write at least one new article each week.
The search engines pay special attention to certain page fields so you can gain a better search engine rankings just by putting the right words in the right places. Check for basic optimization by making sure that each page’s keyword (or keyphrase) can be found in the page title and meta description and is also used several times within the article’s text.
Our research shows that adding one new optimized article to your website every week for one year generates an amount of free search engine traffic that would have cost around $100,000 if purchased through paid search engine advertising.
If you’re want to take your business to the next level, you need to commit to a process that works for you and stick to it.
Read the full article here.
I’ll leave you with these wise words that Winston Churchill once said, “Continuous effort – not strength or intelligence – is the key to unlocking our potential.” To increase your traffic, increase your commitment. It always pays off.