If you’re looking for a social channel to reach tons of active and super-engaged customers, this is an article you’ll be sure to find pinteresting (sorry, I had to). The anticipation and wait is over! Pinterest business accounts are finally here! Pinterest is climbing it’s way to the top of important social media platforms and is now offering free tools and resources for small businesses.
If you’re not yet familiar with Pinterest, it’s a global social sharing website that connects like-minded users to certain events, interests, information, etc., using a “pinboard” type platform. Pinterest allows users to view other “pinboards” and “re-pin” anything they find inspiring. Basically, it’s a great way to get information out there and connect with others that have similar interests.
“Thousands of businesses have become a part of the our community, giving great ideas, content, and inspiration to people on Pinterest. Whether it’s Anthropologie sharing awesome clothes, Whole Foods sharing tasty recipes, the Smithsonian sharing fascinating collections, or Amazon making products easy to pin, many of us have been inspired on Pinterest by businesses.”
Pinterested in setting up a business account? In a recent article by hubspot.com, Corey Eridon lists the necessary steps you need to follow:
Before I get into the steps to setting up Pinterest business accounts, it’s important to note that accounts won’t look any different than personal pages, aesthetically. So doing this isn’t signing yourself up for hours of extra work — you can convert your account in seconds. If you’re setting up your account for the first time, you’ll obviously need to put time into setting up boards and pinning images, but the actual account setup will only take you a very short amount of time
Now, what do you do if you don’t already have a Pinterest account? How do you set up your first Pinterest account as a business account? Good news; it’s just as easy as converting an existing account. Basically, you follow the exact same steps we just went over — except instead of clicking the big red ‘Convert your existing account’ button in Step 1, you click the smaller red text below it, ‘New to Pinterest? Join as a business.’ As a reminder, this is found at business.pinterest.com.
See full story on hubspot.com