How do I get more traffic to my website? Does this question sound familiar? We hear this from small business owners all the time, and given the fact that more and more people are looking online for services either for brick and mortar businesses or online businesses, it’s a really important question to be able to answer. Yet most website and small business owners have no idea actually how to get more traffic.
So I’m about to reveal the ten steps to getting more traffic to your website, and in a really short and concise way. And don’t be fooled by the fact that this is a free FAQ video. There are courses for hundreds and thousands of dollars on website traffic that don’t really give you the nuts and bolts of what you need to do; so pay attention.
The first thing you need to do to get more traffic to your site is use of good solid website content management system or CMS, like Word Press. As we’ve covered in other videos, WordPress is super friendly, it’s search-engine friendly, it’s easy for the most tech challenged non-geeky folks to use. You can update WordPress as simply and easily as you can update your Facebook profiles. So use Word Press, would be step one.
Step 2, define your target audience. Who are you trying to get traffic for? Who are they? Where are they hanging out online, and what kind of content is going to be compelling to reach them? So any traffic isn’t good traffic; you need traffic from the people that are going to come to your site, stop for a minute, be engaged by the content and design you’ve put in place with the goals of attracting them, and eventually contact you or opt in or perform some other goals. So define your audience is step two.
Step three is understand the three types of web traffic that exists out there. There’s direct traffic, which is somebody coming to your website directly. They already know you exist; they type in your business name, your personal name, or your brand name, and they go directly to your site from a browser.
The second type of traffic is search traffic. That’s when somebody goes to Bing, Yahoo, or Google or some other search engine that we don’t really talk about, and they type in a search term, like the best pasta restaurants in Cleveland, or how to get a divorce in Walnut Creek, California, and they come to your website from a search engine.
So there’s direct traffic, search traffic, and finally there is referral traffic. That’s somebody that comes from another website on the web to your website. They can be referred from seeing your profile or an update you did on Facebook, or a blog comment you made, or discussion you had on an industry forum. And either way, they came from another website to yours. So if you understand those three pillars of traffic you’re more likely to increase and leverage each of those. So that’s really important; understand the three types of traffic.
The fourth thing you need to do is create a list or spreadsheet of the top questions and concerns and interests of your target audience. So it can be a simple list, you can take a spreadsheet, and by the way, if you go to GetMyFreeCourse.com, we have a free online marketing crash course that covers this. It’s called The Content Road map. But anyway, all you have to do is create a simple spreadsheet, regardless of what you do. If you’re a printer you can have a column for business cards, invitations, fliers. If you’re a divorce lawyer or family lawyer you can have family, divorce, custody. List all of the things you do, and underneath that list the top questions that you get every day from customers. Create the biggest list of questions that you can, and that’s going to drive your content, that we’re going to talk about next. But first is understanding your target audience and list those questions.
The fifth thing you need to do is create compelling remarkable content that speaks to those needs of your target audience. So write one or two blog posts a day, or at least a couple a week that answer those questions that your customers are asking in your area, or in your niche. It’s really simple; find out who your audience is, what are their concerns, and answer those concerns on your website.
The sixth thing is ensure that that content that you’re answering on your site is SEO friendly. If you’re using WordPress like you absolutely should, and use the Yoast SEO plugin it comes with a way, a free grading tool, so when you go to publish a blog post or a page it’ll tell you if you’re missing out on key SEO factors. Just ensure that you have your bases covered, that you’re content is long enough, that you have a good search-engine friendly title, so if you’re in Dallas you want to say, questions to ask a Dallas divorce lawyer, for example. So this is not meant to be an exhaustive course in SEO, but just understand before you publish content that it’s SEO friendly; use the SEO plugin.
After you create that content and you know it’s optimized on your site, syndicate the content to your audience where they hang out. Don’t wait for them to come to you. Publish that content on Facebook, Twitter, LinkedIn, Pinterest, Google+ wherever your audience is hanging out online. Don’t just wait for them to come to you.
Number 8. Join discussions with your audience. The biggest mistake that small business owners make in their marketing is they think everything’s happening on their site. Your audience isn’t on your site, at least not ye; they’re everywhere else. So find out; if you’re a dentist, type in family dentistry forums. If you sell sporting goods equipment, type in sporting good forums. No matter what you do there are forums and groups on LinkedIn and Facebook out there. Answer folks questions and they will click back to your site. And on most forums there is a signature line, where you sign up on the forum that has a link to your site in the signature. Go out on the web and find where your audience is and engage with them out there, the same for influencers. If they’re already top loggers or top content producers, go and read their posts and leave a comment on their blog saying, hey, I really appreciate this. I agree with you that our audience struggles with X, Y, and Z, and this is a really great article. Thank you so much. I’m sharing this with my audience. People will come from those sites to yours; remember, referral traffic. So join discussions with your audience on blogs and forums.
9. Build your social audience. Think about yourself as a media outlet or a publisher. So if you remember when you were a kid, or at least when I was back in the days of three networks on TV; NBC, CBS, and ABC, right? Then cable and satellite came around, and there was a litany and a complete multitude and multiverse of channels and options out there. You have like the bass fishing channel, the storage wars, closet wars, you know, shoe wars, everything’s out there. Well, now you’re a publisher, so you have to think about your audience size. With technology I’m making this video on a $90 camera, and a couple of lights in the background, and I can publish content out there. You could do the same thing. So think about when you publish content what is the size of your audience? When you publish content on Facebook, Twitter, if you add up your Facebook followers, your Twitter followers, the size of your email list, and add that number up, that’s your audience. So build that audience; engage in discussions, and share valuable content on social channels, do paid Facebook ads, and sponsored stories if you have to. But every month pay attention to that. Which brings me to the tenth and final tip to answering the question how do I get more traffic to my website?
Use Google Analytics and look at your current traffic and what’s working. Google Analytics is an awesome tool to look at where your current traffic is coming from. So if you go on published content and Facebook and Twitter and LinkedIn you can see which of those is actually resulting in people clicking back to your site. If you’re on forums or blogs you can know which of those are leading to traffic. And then when they get to your site you can see which of your articles or videos on your website are the most engaging, which ones are they sticking around on, and sharing, and social sites, and that kind of thing. So look at the bottom line of what’s happening with your traffic and prove the process, tweak that content. It’s going to reveal a story about what’s going to work and double down on what’s already working.
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