Facebook Business Pages: How to Create Custom Tabs in 6 Simple Steps

image source: hubspot.com

Facebook is an extremely powerful tool for small businesses to stand out within their market. Featuring over half a billion users and thousands of online communities, Facebook is the one of the most effective ways of marketing for little or no cost.Whether you want to showcase new products or services, send more traffic to your business website or just connect with your target market, Facebook provides the platform to do so.

Over the past year, Facebook has implemented various changes – page tabs customization being one of them. Some may argue that these changes were unnecessary or confusing, however if you have a Facebook business page (which you absolutely should) it means more power to your marketing punch. The quicker you familiarize yourself with these changes, the sooner you will have the competitive advantage.

Facebook business pages just went through quite a change with the release of the new page design that includes the addition of Timeline. But that also means your old way of customizing page tabs — the tabs you could use to pull in your own custom content alongside the standard tabs like “Photos” and “Likes” — has changed. These tabs are important for your social media marketing, because they let you create a much richer user experience on Facebook and control the content that your followers see when they visit your page.- hubspot.com

So, now that you know the importance of creating your own Facebook tabs – how do you do it?Thanks to Andrew Pitre at hubspot.com, you just need to follow 6 simple steps:

Step 1: Log In as a Facebook Developer

Step 2: Create and Name Your New App

Step 3: Choose an Image and Update Basic Info for the App

Step 4: Create the Content That Will Display Within the App’s Tab

Step 5: Tell Facebook What Content You Want to Display on Your Custom Tab

Step 6: Add Your Tab to Your Facebook Page