The Most Common Small Business Social Media Strategy: None at All

A lot of small businesses are using social media, but few have  a clear strategy with measurable results. At the risk of generalizing, the average small business social strategy looks a little something

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Write Better Blog Posts With a Banging First Paragraph

Imagine being swooned on a first date in a fancy restaurant. There’s champagne, engaging conversation and a menu too good to display a single price. Now imagine the second date at some dodgy fast

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How to Create a LinkedIn Company Page for Your Business

You may think LinkedIn is just a place to network professionally. Perhaps you visit LinkedIn daily, or perhaps only so often when you find yourself looking for a new job (and the sudden urge to update

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7 Simple Steps to Writing Better Blog Posts

If you’re new to blogging and content marketing, congrats on realizing that one of the best ways to establish yourself as a trusted authority in your niche is by providing your audience with high

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5 Ways Social Media Can Ruin Your Reputation

We’ve all been there. That embarrassing feeling when you walk into work and the look on everyone’s face says the same thing: one of your “friends” posted pictures of you doing

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The 4-Hour Chef Trailer: It’s Not About Cooking

Don’t judge this book by it’s cover, The new book from Tim Ferriss is not about cooking. The 4-Hour Chef is about the process of learning how to be “world class at anything in 6 months

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Best WordPress Plugins For Small Business Websites

One of the many reasons we believe WordPress is the best CMS for small business website owners and online marketers is the platform’s nearly limitless library of available plugins.  These days,

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Google 101: How Search Engines Crawl, Index and Rank Pages

According to a recent comScore study, more than 12 billion Internet searches are performed each month. This equates to roughly 4,500 searches per second! With over 65 percent market share, Google handles

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How to Measure Marketing Effectiveness

This video provides you with an extremely simple way to use Excel to track the ROI of your marketing, both online and offline.  All you need to do is watch the video, download the provided spreadsheet

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The Small Business Online Marketing Funnel: Reach, Engage and Convert

In this short video, Aaron covers the basic online marketing funnel: Reach, Engage, Convert!- explaining the core terms, tactics and metrics associated with small business online marketing, SEO and conversion.

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The 5M’s of Marketing: Building a Simple and Solid Marketing Foundation

This video covers the basic five elements of marketing that every small business owner should be aware of. By understanding these basic tenants of marketing: Using the right marketing mindset, crafting

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The Top 10 Small Business Web Design Mistakes and How to Avoid Them

If you’re frustrated by the lack of leads being generated by your shiny new website, you’ll really love this video. Outlined are 10 most common mistakes small business we designers make and

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Seven Degrees of Kevin Bacon: SEO Link-building Basics

Link building, also called “Off Page SEO,” is the most critical element of a successful strategy. Unfortunately, it’s also the most often overlooked. In fact, most small business website

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Is Your Website an Online Brochure or Lead Generation Engine?

Over the past two decades, most small businesses have staked their claim to at least a small plot of real estate in cyberspace. The first pioneers of this exciting new medium reaped the rewards and faced

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6 Tips For Using Photos to Make Your Your Blog More Engaging

Eye-catching photos make what you have to say more interesting.  Your prospects are more likely to read your law firm blog article (and website) if you include a relevant, attractive photograph. Like

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Website Navigation – Lead me – Don’t Lose Me

Website Navigation – A Consumer Priority According to an article by eMarketer:  Making Usability a Priority for Travel Sites – “Navigability and functionality second only to price.”  “Cost

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8 Simple and Effective Tips for Building Credibility on Your Site

So, what constitutes a trustworthy website? So many of us have become downright cynical these days. The word “trustworthy” has been greatly watered down.  Credibility and dependability seem

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Better Blogging Basics: Tips for Making Your Blog More Effective

Why Blog? A blog has many purposes. Simply stated, its main purpose is to share information with your online public.  Your blog allows you to express what you know, what you are thinking about, or you

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READ THIS NOW! 5 Great Ways to Add Urgency to Your Site

Urgency is a very successful strategy that can be used by any business at any time.  In fact, this type of strategy is projected to us daily and has been for years via newspaper advertisements, media,

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3 Great Sites for Small Business Bloggers

One of the top concerns of Small Business owners is making sure that their business brand/message is reaching its potential market. The best way to do this? Blogging! Small Business Blogging offers interested

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