The Geek-Free Guide to Choosing the Perfect Domain Name

Selecting the right domain name is often the first and one of the most important decisions an online entrepreneur can make. Your goal should be to choose a domain name that you and your audience will find

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Increase Your Traffic in 5 Not-So-Easy Steps

For most entrepreneurs, starting a small business is a roll up the sleeves, all-in, do-it-yourself, type of job. You must be able to set aside a significant amount of time and bear the weight of a tremendous

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Are You Using These Top 5 Marketing Words in Your Copy?

There are certain words in the English language that impact readers more than others. When used correctly, words can have an incredible power to persuaded your audience. The pen truly is mightier than

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Facebook Business Pages: How to Create Custom Tabs in 6 Simple Steps

Facebook is an extremely powerful tool for small businesses to stand out within their market. Featuring over half a billion users and thousands of online communities, Facebook is the one of the most effective

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Be Successful By Helping Others: The Zig Ziglar Way

Sadly, we lost a legend last week. Zig Ziglar, passed away after battling a short case of pneumonia at the young age of 86. He was known for his motivation speeches, positive attitude and self made success. Zig

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The Best Small Business Marketing Books

The following is my curated list of must-read small business marketing books. Please note the category navigation on the left, as I have listed recommended titles for each topic related to online marketing.

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Get Stickier Visitors: 25 Questions Your Site Should Answer

We all know that first impressions are important. In web design and configuration, they’re crucial. Unlike a first date, if you stutter your words, trip or have something in your teeth, you usually

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5 Great Tips For Holiday Online Marketing Campaigns

It’s the day before Christmas and you find yourself wrestling a stranger for the last Flying Super Grover 2.0 (your 5 year old will disown you if you come home without it). As your face is being

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How to Create a Business Account on Pinterest

If you’re looking for a social channel to reach tons of active and super-engaged customers, this is an article you’ll be sure to find pinteresting (sorry, I had to). The anticipation and wait

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How to Beat Writer’s Block: 22 Great Content Sources

Writer’s block. On occasion, these two little words somehow posses the power to make me want to pull out my hair and shot-put my computer across the backyard. It’s safe to say we’ve

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What Good Landing Pages and Spinach Have in Common

A poorly designed landing page is a lot like Popeye before he gobbling down a can of spinach: weak, average and boring. If you want to get the leads (or the girl in Popeye case) you need a powerful,

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Psychology and Design: 9 Freudian Web Design Tips

Each time a visitor arrives on your website for the first time, they make a judgement. Whether a subconscious one or not (it’s actually both), your audience still forms an opinion on the overall

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8 Signs Google Thinks You Have a Spammy Website

You’re likely familiar with the term “Spam” in the conext of the thousands of unwanted emails flooding your inbox each week (we’re all set on Viagra, thanks). And of course, there’s

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What to Blog About: 7 Great Sources of Inspiration

Content is king. The more you have of it, the larger your kingdom. I’m not talking about generic or spun articles either. I’m talking about the real deal. You need to have quality content

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5 Common Landing Page Design Mistakes to Avoid

A landing page  is the first web page a visitor arrives at or “lands on” when they come to your website.  The goal of each landing page is to promote or prompt  a specific action from each

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15 WordPress Mistakes That Make Your Blog Look Silly

If you’re using WordPress to power your website, you already know that it’s the coolest, easiest to use and powerful CMS out there. If you have yet to make the plunge into WP awesomenes , do

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WordPress Authorship: How to Set Up Google+ Authorship on Your Blog

During your last several Google sessions, have you noticed the trend of more and more “headshots” popping up in search results? The icons you’ve been spotting are a result of Google’s

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What is Good Web Design and How Do I Get It?

How well does your website represent your business? When a new visitor arrives on your virtual doorstep, are they impressed with what they see (or at least greeted with feelings of trust and authority,

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YouTube Marketing: 25 Reasons Why it’s a Must

Are you trying to limit your visibility and search rankings? Are you purposely trying to sabotage your success? If you don’t have video on your site, you’re on the right track. Video speaks

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How to Use Facebook: Master Facebook Marketing in 10 Days

Still struggling with how to use Facebook to connect with your audience? Worry not, young Jedi. As a follow up to our recent article: How to Set Up a Facebook Timeline Small Business Page, I am passing

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