All posts by Liz Fletcher

What Google Thinks About Guest Blogging: 7 Rules You Need to Follow

Guest blogging can be great for your business. Not only does it welcome a fresh new voice and perspective to your content strategy, it can grow your traffic, increase your exposer and help develop your

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5 Awesome Marketing Lessons From Superbowl Commercials

With an average of 108 million viewers, the Super Bowl was a “lights out” hit this year. Beyonce (with a whole lot of leg) lit up the half time show, the entire stadium was left in shadows

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9 Marketing Elements Your Website Must Have

Attracting and converting visitors to your website is a lot like fishing. In order to catch the fish (or in your case, web leads), you need certain marketing elements on your site to reel in the big boys.

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10 Places You Don’t Want to Use Crappy Marketing Copy

Effective use of words in your copy can be among the most effective of all marketing tools. In this new “content marketing is the new SEO” era (it’s not by the way, education-based marketing

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7 Lessons You Need to Know Before Launching a Product

You’re thinking about launching a product that everyone must have. It’s amazing. Life changing, really.  All you have to do it put it out there and it will start flying off the shelves. Right?

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30 Careless Marketing Mistakes That Can Ruin Your ROI

We’ve all done it. Clicked the “send” button on a really important email only to notice a major typo in the last second. Or how how about sending an email to the wrong recipient all

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30 Ways to Market Your Business When You’re Broke

Have Top Ramen and peanut butter sandwiches been a staple of your diet recently? Do moths tend to fly out of your pockets when you reach for your wallet? Let’s be honest, starting a small business

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7 Reasons Why Your Blog is Not Generating Sales Leads

There’s absolutely no point in producing content if it’s not going to generate sales leads. Online business know this, you know this, your 12 year old neighbor knows this. The issue is, most

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7 Bad Marketing Habits You Should Keep This Year

It’s time to say goodbye to 2012 (and to your in-laws living on the couch, halaluea!) and reflect on what the last year has provided for us. It’s also a time to look forward into the new year

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10 Awesome Ways to Fine-Tune Your Content Marketing Strategy

It’s free. It drives quality traffic to your website. It connects and builds relationships with your consumers. It expands the reach of your brand. It helps your conversion. It grows your business.

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Increase Your Traffic in 5 Not-So-Easy Steps

For most entrepreneurs, starting a small business is a roll up the sleeves, all-in, do-it-yourself, type of job. You must be able to set aside a significant amount of time and bear the weight of a tremendous

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Are You Using These Top 5 Marketing Words in Your Copy?

There are certain words in the English language that impact readers more than others. When used correctly, words can have an incredible power to persuaded your audience. The pen truly is mightier than

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Facebook Business Pages: How to Create Custom Tabs in 6 Simple Steps

Facebook is an extremely powerful tool for small businesses to stand out within their market. Featuring over half a billion users and thousands of online communities, Facebook is the one of the most effective

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Be Successful By Helping Others: The Zig Ziglar Way

Sadly, we lost a legend last week. Zig Ziglar, passed away after battling a short case of pneumonia at the young age of 86. He was known for his motivation speeches, positive attitude and self made success. Zig

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Get Stickier Visitors: 25 Questions Your Site Should Answer

We all know that first impressions are important. In web design and configuration, they’re crucial. Unlike a first date, if you stutter your words, trip or have something in your teeth, you usually

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5 Great Tips For Holiday Online Marketing Campaigns

It’s the day before Christmas and you find yourself wrestling a stranger for the last Flying Super Grover 2.0 (your 5 year old will disown you if you come home without it). As your face is being

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How to Create a Business Account on Pinterest

If you’re looking for a social channel to reach tons of active and super-engaged customers, this is an article you’ll be sure to find pinteresting (sorry, I had to). The anticipation and wait

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How to Beat Writer’s Block: 22 Great Content Sources

Writer’s block. On occasion, these two little words somehow posses the power to make me want to pull out my hair and shot-put my computer across the backyard. It’s safe to say we’ve

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What Good Landing Pages and Spinach Have in Common

A poorly designed landing page is a lot like Popeye before he gobbling down a can of spinach: weak, average and boring. If you want to get the leads (or the girl in Popeye case) you need a powerful,

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Psychology and Design: 9 Freudian Web Design Tips

Each time a visitor arrives on your website for the first time, they make a judgement. Whether a subconscious one or not (it’s actually both), your audience still forms an opinion on the overall

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