All posts by Aaron

The 5M’s of Marketing: Building a Simple and Solid Marketing Foundation

This video covers the basic five elements of marketing that every small business owner should be aware of. By understanding these basic tenants of marketing: Using the right marketing mindset, crafting

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The Top 10 Small Business Web Design Mistakes and How to Avoid Them

If you’re frustrated by the lack of leads being generated by your shiny new website, you’ll really love this video. Outlined are 10 most common mistakes small business we designers make and

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Seven Degrees of Kevin Bacon: SEO Link-building Basics

Link building, also called “Off Page SEO,” is the most critical element of a successful strategy. Unfortunately, it’s also the most often overlooked. In fact, most small business website

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Is Your Website an Online Brochure or Lead Generation Engine?

Over the past two decades, most small businesses have staked their claim to at least a small plot of real estate in cyberspace. The first pioneers of this exciting new medium reaped the rewards and faced

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6 Tips For Using Photos to Make Your Your Blog More Engaging

Eye-catching photos make what you have to say more interesting.  Your prospects are more likely to read your law firm blog article (and website) if you include a relevant, attractive photograph. Like

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Website Navigation – Lead me – Don’t Lose Me

Website Navigation – A Consumer Priority According to an article by eMarketer:  Making Usability a Priority for Travel Sites – “Navigability and functionality second only to price.”  “Cost

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8 Simple and Effective Tips for Building Credibility on Your Site

So, what constitutes a trustworthy website? So many of us have become downright cynical these days. The word “trustworthy” has been greatly watered down.  Credibility and dependability seem

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Better Blogging Basics: Tips for Making Your Blog More Effective

Why Blog? A blog has many purposes. Simply stated, its main purpose is to share information with your online public.  Your blog allows you to express what you know, what you are thinking about, or you

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READ THIS NOW! 5 Great Ways to Add Urgency to Your Site

Urgency is a very successful strategy that can be used by any business at any time.  In fact, this type of strategy is projected to us daily and has been for years via newspaper advertisements, media,

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3 Great Sites for Small Business Bloggers

One of the top concerns of Small Business owners is making sure that their business brand/message is reaching its potential market. The best way to do this? Blogging! Small Business Blogging offers interested

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Top 7 Mistakes Small Business Bloggers Make

The blogging world has exploded in recent years. Nowadays, there are blogs written on just about anything and everything. So, it is more important than ever to realize the importance that blogging holds

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How to Write Great Blog Headlines

Browsing the web looking for information on a particular subject can be quite overwhelming these days. You sit down at your computer, enter your search criteria, and voilà! Watch the magic happen as literally

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How to Get the First 100 Quality Links to Your Site

So you’ve just published your website. Congratulations! Publishing a new website is really exciting and presents you with a multitude of endless opportunities. Now, you’re probably wondering

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Become a Prolific Poster: 7 Ways to Beat Blogger’s Block

Although writing can be incredibly enjoyable, at times it can also be incredibly frustrating. There’s no better feeling to a writer when they begin to write and the ideas and words come freely, and

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5 Simple Ways to Get More Customer Reviews Online

Increasing Sales with Customer Testimonials and Online Reviews People influence people. When shopping for a service or product, most consumers are influenced by a personal recommendation. And, if they

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Does Your Small Business Need Social Media?

If you have a small business that is still thriving, congratulations! You have reached a major plateau – you are still alive!  At one time, a bad economy could be the deciding factor in a company’s

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Boring Headline Ahead: List of Online Directories

Looking for a quick and easy source for backlinks to your site that’ll help establish online authority? If not, maybe you should. This list contains the strongest Internet directories. These are

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Dissecting the Google: Anatomy of a Search Results Page

When you perform a search query, the pages displayed are referred to as search engine results pages (SERPs). The example below uses Google’s results page, but, because each search engine displays

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Small Business Keyword Research in 5 Simple Steps

I know what you’re thinking:  “Geez, this article I’m about to read will be about as interesting as a home owner’s guide to selecting the proper grout…” But wait! 

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