Category Archives for Marketing Analytics & Metrics

30 Careless Marketing Mistakes That Can Ruin Your ROI

We’ve all done it. Clicked the “send” button on a really important email only to notice a major typo in the last second. Or how how about sending an email to the wrong recipient all


Website Analytics 101: The 4 Web Metrics You Must Master

Are you in the loop when it comes to basic website analytics? Quick! – Answer the following four questions: Where does your website rank on Google for the top target (important) keywords? How many


How to Measure Marketing Effectiveness

This video provides you with an extremely simple way to use Excel to track the ROI of your marketing, both online and offline.  All you need to do is watch the video, download the provided spreadsheet