7 Simple Steps to Writing Better Blog Posts

If you’re new to blogging and content marketing, congrats on realizing that one of the best ways to establish yourself as a trusted authority in your niche is by providing your audience with high quality content that meets their needs and answers their questions.

Many new bloggers suffer from “blogger’s block” or what I refer to as “blank page-itis.”  Staring at a blank page can be intimidating and counterproductive. I have found that the best way to kick your blogging into action is to use a template, or framework. By establishing an outline, you can more easily write and format your articles, simply “filling in the blanks” using clearly defined sections or “chunks” of content:

  • Intro that states the needs and questions of your audience
  • Setup that delivers the promise if what you’ll cover
  • Body that lists the steps, points or arguements
  • Summary that “brings home” the article, offering additional resources and a call to action

I think you’ll find this “segmented” approach far less intimidating and easier to work with.  Lisa Barone at smallbiztrends.com offers her proven, 7-step process for writing blogs:

Writing great content isn’t easy. Anyone who has ever tried knows this. Thankfully, however, there are techniques designed to make writing a great blog post easier. One of those this is to create a process for how you’ll do it.

As a writer in the search marketing space, much of my time is spent crafting content designed to educate and (sometimes) entertain my audience. As the VP of Strategy at Overit, I’m also responsible for helping our team to write content to be published on various platforms.

As such, I’ve had to develop a clear and effective process to keep myself and my team on task with the content we have to write. In doing that it’s not only helped us to get content out in a timely manner, but to create content people actually want to read and share with their communities.

Turns out, the more you enjoy sharing your words, the better those words tend to be.

My process for content writing looks like this:

  1. Decide On Your Topic
  2. Outline the Post
  3. Fill in the Blanks
  4. Edit Your Post
  5. Work Out Your Title
  6. Add images (or video)
  7. Share Your Post!

Photo courtesy of smallbiztrends.com