We’ve all been there. That embarrassing feeling when you walk into work and the look on everyone’s face says the same thing: one of your “friends” posted pictures of you doing a keg stand in the parking lot of a Hooters, wearing little else than a tutu and combat boots.
OK, so your experience may have been different than mine (don’t judge), but the lesson remains: in our inter-connected World, the lines between public and private, business and personal are becoming increasingly blurred.
How and where you show up on social channels and more importantly, how you behave (it’s not about you, seriously) determines whether or not your community and target audience finds you and your content useful and likable, or boring and self-centered. The following article from entrapreneur.com lists 5 ways social media can ruin your reputation:
Here are five ways social media users can destroy their online rep, and tips for steering clear of these costly mistakes:
Social media sites like Facebook, Twitter and Google+ allow us to connect with the players in our market. But, when used improperly, social media can be a dangerous platform for entrepreneurs to ruin their reputations.
1. Boring posts. A boring post is anything that lacks your unique personality or perspective. Giving a fresh perspective on an old topic or going against the status quo is what gets noticed.
2. Disrespecting others. Social media is not the place to work out your problems with people. It’s no different than yelling insults at someone in public or raising your voice at a retail store employee. Yes it gets peoples’ attention, but that’s not the kind of attention you want.
3. Failing to promote others. When it comes to building your business and developing a powerful network, you’ll want to develop a reputation as someone who highlights others. Not only does this give credit where credit is due, it also communicates that you’re secure with your success and have the ability to promote others in your industry.
4. Not replying to comments. Not replying to comments on your blog or over social media is no different than starting a conversation with someone and then ignoring their response. Actively monitoring comments and questions on every post can be time consuming, but even posting one follow-up comment per post can show you care and that you’re engaged.
5. Being tagged in questionable photos.Most everyone has been captured in a photo that should be titled, “This is not how it looks.” As funny as some photos can be, think twice about allowing yourself to be tagged in questionable photos. As a business owner, be mindful of how you want to be perceived publicly. Untag or delete yourself from any inappropriate photos.
Photo courtesy of entrepreneur.com