It’s free. It drives quality traffic to your website. It connects and builds relationships with your consumers. It expands the reach of your brand. It helps your conversion. It grows your business. It grows your success.
So, what’s the magic sauce you ask?
If you’ve been reading anything about online marketing recently, you already know the answer:
A Solid Content Marketing Strategy.
I know, I know – you’ve probably been bombarded with this phrase lately but it’s important to understand why. So what is content marketing really and why should you care about it?
“Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing subscribes to the notion that delivering high-quality, relevant, and valuable information to prospects and customers drives profitable consumer action.”
The content format (blog post, video, article, inforgraphic, etc.) doesn’t matter, just as long as the content is high-quality and beneficial to your readers. What’s the point of spending time and money getting an audience to your site if you’re content isn’t going to keep them there? You need to stand out in the sea of average content and get your readers attention. You need to get them talking, sharing and building relationships with you. The only way to truly get this going is by writing great content.
How do you think of and write amazing content? Well, thanks to Cindy King at the socialmediaexaminer.com, she shares 10 awesome content marketing strategy tips by 10 top marketing experts:
Are you looking for content marketing ideas?
Need some actionable tips you can put to use today?
We asked 10 content marketing experts for their best content marketing tips.
Without further adieu, here are the 10 tips that will get your creative juices flowing:
Read the article here.